The work shown has been selected from some of the most recent projects produced and some that may have been created throughout the last 20 years. If you would like to see more, please contact Rudi Backart with your request. Additional portfolios are available.
R A N D A L L M A Y I N T E R N A T I O N A L
Randall May International (RMI) is the leading pioneer in marching percussion supportive technology. In short, RMI is a constantly raising the bar with every May innovation. Backart designed the RMI brand over 10 years ago and just completed their new website to showcase this innovative line of premiere products. Keeping up with the “Mind of May” (never a still moment) has been a rewarding joy over the years.
T I P O C B D
Promotional posters for the Tipo CBD – this company is obsessed with helping people to live a healthy, healing and happy lifestyle with their growing line of organic cannabinoid products.
V A R A W I N E S
Rudi Backart has helped to create the Vara Wines brand from the company’s inception in 2015. The Vara brand continues to grow each year with the production of numerous award-winning wine varietals, as well as 8 new spirits that launched in 2020 produced in their distillery. Backart handles all creative and marketing efforts including packaging, advertising, event marketing and website development for both Vara Wines and Vara Spirits.
V A R A S P I R I T S
The Vara Spirit website launched in late 2020 to promote Vara’s new line of spirits.
T H E G R O V E C A F E & M A R K E T
Rudi was the creative director for The Grove brand when she was with VWC (an advertising firm, now RK Venture) in Albuquerque in 2006. In 2016, The Grove contacted Rudi to do a soft-rebrand for this thriving restaurant which now boasts a team of over 30 culinary-minded individuals. Backart simplified The Grove Cafe & Market logo and designed new branding for their own product lines as well as a package design for “Fancy” - the house-made hot sauce created by owner and Executive Chef, Jason Greene. A new website was also developed to showcase this favorite breakfast, brunch and lunch cafe.
R A N D I F I A T & A S S O C I A T E S
Randi Fiat & Associates created partnerships between creatives and clients to develop forward-thinking brand experiences. The Laurie Rubin Photography ad series was created for Black Book.
D E M O M E M A R K E T I N G
These posters were designed to introduce DemoMe Marketing, a service provider of professionally trained brand ambassadors/demonstrators, to the natural foods market. We named it the “Brag Series” – advertising those who have found their career niche as ”Professional Show Offs.”
H S & F – H O R S E M E N ' S F E E D & S U P P L Y C O M P A N Y
Rudi has designed annual posters for this small business in Albuquerque since 2012. They have been featured in both the Graphics Poster Annual and Print Design Annual. This series, was featured in Print 2017.
A B Q W I N E C L A S S I C A D & P O S T E R
ABQ Wine Classic is a signature annual fundraising event benefiting Keshet Dance & Center for the Arts’ Youth Initiatives as well as arts education for partner organizations in the Greater Albuquerque Metro area. Ads, posters and numerous promotional materials are being created for this inaugural event in 2022.
C R E A T I V E M A N A G E M E N T P A R T N E R S
Introductory brochure for CMP — a new creative management group in Chicago.
M A R S H A L L B E N N E T T C L A S S I C — A G E N D A S
Backart designed numerous agendas for the annual Marshall Bennett Classics created by Sam Zell, Equity Group Investments and Peter Linneman, Linneman Associates. The packaged agendas are the formal invitations sent to global leaders in the commercial real estate and investment industry.
N O F R E E L U N C H
American billionaire businessman, Sam Zell, authored two “books”: No Free Lunch and Get Over It. Both are an abstract synopsis of his canny entrepreneurial sense. The “books” were designed for distribution to commercial real estate investment moguls internationally.
A R C
Corporate brochure for ARC, an independent service provider of advanced fiber optics for commercial real estate buildings.
W H A R T O N R E A L E S T A T E C E N T E R
Quarterly newsletter for the Wharton Real Estate Center — now The Samuel Zell and Robert Lurie Real Estate Center — at Wharton, University of Pennsylvania.
Q U I E T L I G H T P U B L I S H I N G
Quiet Light Publishing specializes in the publication of fine art photographic works, archival fine art prints and photographic books of extraordinary quality. Backart designed Quiet Light’s first photography book by Richard Mack, The Lewis & Clark Trail. Four books have followed as well as a poster series of Mack’s extraordinary work over a span of more than thirty years.
C O R R A L E S H A R V E S T F E S T I V A L
Poster for the Annual Harvest Festival in Corrales, New Mexico.
R R A
Letterpress and engraved stationery package for Rosalind Reed Associates, a landscape environment planner.
E S A M
Letterpress and engraved stationery for ESAM, Equity Group’s strategic advertising & marketing rm.
S A M Z E L L
Printed and engraved stationery for the Zell Family Foundation.
C E N T R A L P A R L O U R
Letterpress, engraved, die cut and edge “painted” business card for a restored hotel in Belen, New Mexico.
V M R O A S T E R Y & C O F F E E H O U S E
Coffee snobs in Albuquerque, New Mexico most often find themselves grabbing their daily caffeine fix at VM Roastery & Coffee House. This roastery is steeped in tradition and know-how beginning with the owner growing up on his grandfather’s coffee farm, Villa Myriam, in Piendamó, Colombia. The “bean crown” logo was inspired by stories told by David Certain, co-owner of the roastery, of his aunt strolling about the farm with a crown of coffee beans on her head as a child.
The VM logo is the foundation of their brand and the building block for everything from VM’s modern esthetics to their packaging and marketing efforts.
